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ALPHA PHI MARKETING
Director of Social Media for Beta Psi Chapter, San José State University
Recruitment Marketing
Create recruitment graphics and videos, each featuring its own unique concept and message. Directed, produced, and post-production edited the Fall 2023 Bid Day video. Contributed to Spring '22, Fall '22, Spring '24 Recruitment Marketing.
• Campaign Management • Event Promotion • Public Relations • Digital Advertising
Fall Bid Day '23 video directed, produced, and post-production edited by me
Social Media Management
Managed all social media accounts, ensuring profile information was up-to-date across all platforms. Actively created and edited content, crafted captions, posted consistently, and engaging with our audience and network
• SEO Optimization • Alt Text • Copywriting
Logos
Brainstormed themes, created multiple logo prototypes, and designed a profile picture for the Spring 2022 Marketing Rebrand
• Adobe Photoshop • Adobe Illustrator
Heart to Heart Philanthropy Week
Designed all promotional content for our annual Heart to Heart Philanthropy Foundation Week since 2021:
event fliers, week schedule rankings graphic
Made over $20,000 during our Philanthropy week last fall (2023)
• Campaign Management
• Time Management
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