ALPHA PHI SJSU REBRAND 2024
Promoted to Vice President of Marketing for Recruitment Fall 2024. Here are all the changes I made during my transition
Results
​+ 6,128% Profile Reach
From 7k to 436k
​
+ 12% Followers
From 3,525 to 3,941
​
+67-100% Average Post Likes
From 150 average likes
to 250-300
​
+ 50-150% Average Story Views
From 400-500 story views
to 600-1000
​
Average Post Views Increased by 1,675%
​
MY WORK
• Social Media Analytics & Reporting • Content Performance Optimization • Audience Engagement Analysis
Concept Development
Developed distinctive brand to stand out from current Panhellenic Council trend. Designed a new profile logo and custom highlight covers using Adobe Photoshop and Lightroom
• Creative Direction • Branding & Identity Design • Trend Analysis • Adobe Software Proficiency
Post, Story, & Highlight
Conceptualized and organized photoshoots, including shooting and editing. Wrote engaging captions and optimized posts using SEO strategies, targeted hashtags, and descriptive alt text for accessibility and reach. Introduced more personal and interactive content such as member takeover video edits, birthday graphics, and motion graphics. Launched three new story highlight sections: Takeover, Community, and Home. Cleaned out and reorganized existing highlights, and designed new highlight covers aligning with profile’s new brand identity
TAKEOVERS
BIRTHDAY GRAPHICS
MOTION GRAPHICS
• Production Coordination • Content Creation • Interactive Media Design
IG Reel
Planned, directed, and edited promotional and recruitment dance reels for Instagram. Wrote video scripts, created shot lists, and coordinated shoots with 20+ members. Managed all stages from concept to final upload, driving engagement through dynamic, on-brand content
• Scriptwriting for Social Media • Shot Listing & Scene Blocking • Reel Strategy
